About Us

We are a young organization trying to re-write the codes of doing wholesale trade of food and grocery in India. With the drive to help scale businesses of our partners and customers we have built a team with the right expertise from different facets of business. We believe wholesale business is about doing things at scale with discipline in process and customization for customers.

Our team with past experience of creating custom and tailor-made solutions & communication for consumers, to setting up tight processes in banks has the right personality to create an wholesale business. With that we also have over 50 years of experience in wholesale trade backing us to re-create a new way of doing business.

Our Belief

Wholistic Approach: We approach every problem holistically to arrive at the best solution for all the stakeholders.

Scarcity Mindset: We believe in judicious use of resources which can bring about frugal innovation and create a lot of value for the company.

Customer Forward: Every process in the company will be crafted and taken forward keeping the customer at its heart.

Agility & Learning: In a desire to move with speed, being agile is extremely at the core. Doing things right for what you don’t know is the true form of learning.

Leadership: Truly lean organizations are built if every employee is a leader and champions the cause of the company. We consider empowerment of employees as a platform to showcase leadership.

Enthusiasm: And at the end of the day we wish to build a business with enthusiasm and smile on the face. There is no business without happy people.

Our Team

Kushal Vora, Co-Founder

Operations & Finance , Wholescale

Kushal is a XLRI pass out,  with strong experience in technology & Finance working with leading companies like TCS and HSBC.  With passion in trading and experience in setting up strong operations, Kushal is currently on a mission to create best in class operations team for trading of commodities.

Romil Lodaya, Co-Founder

Sales & Marketing , Wholescale

Romil, an IIM –B pass out, brings with him rich experience of working with MNCs like Unilever, Cipla and L&T in sales and marketing.  With constant desire to innovate, Romil is tasked with changing the behavior of the customers & adopt new technology solutions by creating tangible value for them.